Email marketing is a highly effective means of communicating with audiences at every stage of the buyer’s journey. Everyone has an email today and billions of people across the world regularly use this channel for personal and professional use.
If you’re looking for a great way to market your brand and offerings, email remains one of the most reliable and cost-effective channels. In fact, it has an average return on investment of around $36 for every dollar spent on email campaigns.
The key is knowing how to build email lists that give you clear contacts to reach with your campaigns. Cold emailing is simply not an option today when so many brands wind up in people’s inboxes. Instead, you need to get people to opt into your email list.
To attract more opt-ins and get the most from your email strategy, the following are some methods you can use to build your email list.
Use Personalized Calls-to-Action (CTAs)
Personalized marketing is one of the best ways to connect with prospective customers. According to HubSpot, a personalized CTA can have a $42% higher view-to-submission rate than generic CTAs.
With so much marketing out there trying to speak to everyone all at once, you’ll be able to stand out with more personalized messaging and visuals. On your web pages and blog posts, try to keep all CTAs relevant to the specific topics they cover.
For instance, if you have a webpage discussing nutritional info for a certain type of food product, you can encourage customers to learn more about how to eat right with an ebook including dietary advice. Visitors to the article would sign up to be on your email list while getting something of value in exchange for opting into your campaign.
Include Embedded Signup Forms
Another way to build your email list is to include an embedded signup form on your web pages. Specifically, include these forms on websites with higher levels of traffic and make them highly visible to visitors. You can place them in your web pages’ footers, headers, or other areas that don’t hurt the user experience when scrolling down the page.
What makes these potentially more effective than pop-ups is their less intrusive nature. People aren’t as likely to find these annoying. Be sure to include some information about the value the user receives in exchange for entering their info.
Enable People to Subscribe During Checkout
You can also get more people to subscribe to your email lists during the checkout process. However, you should make sure you’re not asking for too much information outside of a name and email. Make it easy for people to instantly subscribe while checking out and ensure the entire checkout process is generally smooth and painless. Otherwise, adding this element might increase cart abandonment rates among other factors.
Don’t Shy from Overlays and Pop-Up Windows
While pop-ups and overlays have the potential to annoy website visitors, you can use them properly to appeal to prospective email contacts.
One type of pop-up you can push in front of visitors is a welcome pop-up, which greets visitors within a few seconds after the person initially opens the page. The best way to get the results you want from these pop-ups is to include an enticing offer to people who sign up with their email. They should also include concise messaging and offers that get to the point, ensuring they don’t waste too much of the visitor’s time and hurt the overall user experience.
You can also use other types of pop-ups, including exit intent pop-ups and promotional pop-ups that further hold onto visitors and attract new contacts.
Promote Your Email Newsletter Through the Right Channels
To get more contacts from people who have already established a connection with you, promote your newsletter on various platforms beyond your website, including emails to new leads or customers and posts or buttons on social media platforms.
You can promote newsletters through email by including a button to subscribe in your email signature. This is a great way to get people’s attention when they already receive emails from you, whether they express initial interest in your brand or have made their first purchase.
On social media, you can make posts promoting your newsletter, including embedded signup buttons on your profiles, lead forms, or event promotions that drive traffic to landing pages where people can subscribe to your newsletter before getting involved.
Take the Opportunity to Collect Emails in Person
In addition to online list building efforts, you can encourage people to sign up at certain events, in your store, or through other in-person communications.
As an example, you may be able to bring a tablet with you to an expo and make it easy for people to sign up at your booth. This would eliminate the need for people to open their own devices and visit a website, making it easier than ever to get on your list.
Use the Right Strategies to Build Full Email Lists
With the help of these and other strategies, you’ll be able to get the best possible results with your email campaigns by encouraging signups via every channel.
For more information about how to grow your business online, consult the experienced professionals at Gray Growth Logistics.