Temperature is a critical factor when shipping frozen foods. Because there are many elements that you won’t be able to control once your package is on its way, you should plan its insulation correctly. With sufficient insulation, you could minimize quality loss during shipping and ensure customer satisfaction. Here’s what you need to know about [...]
For some consumers, frozen foods may boast too much sodium, may contain too many “unhealthy” ingredients or may not be considered fresh enough. But, thanks to some consumer education and industry-wide partnership in promoting the benefits of frozen foods, it seems as though shoppers are beginning to shed their phobia of frozen foods and instead [...]
The average shopping cart abandonment rate is 69.89%. Many shoppers often do not complete the checkout process because they’re just browsing and not ready to buy, comparing prices, looking for options, and “saving things for later.” While these reasons may be out of your control, other factors are affecting your shopping cart abandonment rate. Here [...]
Many marketers understand the benefits of having an advertising campaign to expand market reach and drive customers to their website. But you’ll be surprised to learn that 96% of website visitors aren’t ready to buy on their first visit to your site. Furthermore, only 2% of first-time web visitors are ready to make a purchase. [...]
Baby Boomers are retiring, and taking years of experience and knowledge with them. Simultaneously, Millennials are not interested in their labor-intensive jobs, leaving the supply chain and logistics industry grasping for qualified workers. Couple this with the influx of automation and robotics designed to make employees’ jobs easier, and it seems as though these jobs [...]
Did you know that you can do more on social media than just post about your products? You can maximize your marketing efforts by expanding your reach and promoting your brand even to those who are not following you on social media. If you haven’t tried doing social media advertising yet, now’s the perfect time [...]
Should You Sell Your Frozen Goods on Amazon? Research shows that within the next five to seven years, between 70% and 80% of food shoppers will buy online. According to a Nielsen Digital Shopper Fundamentals Survey, when industries pass the “20% penetration tipping point for online maturation,” the progress accelerates dramatically. We are well beyond [...]
How you ship your frozen goods is vital in growing your food business. One of the few things you need to remember is that quality may be affected during transportation. It’s important to make sure your goods arrive to their destination in the same way they left the warehouse, with minimal quality loss as possible. [...]
Dry ice is commonly used as refrigerant for shipping frozen food products. If you haven’t used it in the past and are thinking of doing so, it’s important for you to know that it is a dangerous material. Following the right procedure to pack dry ice is the key to using it successfully as your [...]
Have you been thinking about taking your frozen food business online? Setting up an online frozen food business is easier than you may have imagined. With today’s technology, everything you need to have a successful e-commerce business is within reach. Here’s a guide to get you started: Choose the Right E-Commerce Platform You have [...]
