Temperature is a critical factor when shipping frozen foods. Because there are many elements that you won’t be able to control once your package is on its way, you should plan its insulation correctly. With sufficient insulation, you could minimize quality loss during shipping and ensure customer satisfaction. Here’s what you need to know about [...]
For some consumers, frozen foods may boast too much sodium, may contain too many “unhealthy” ingredients or may not be considered fresh enough. But, thanks to some consumer education and industry-wide partnership in promoting the benefits of frozen foods, it seems as though shoppers are beginning to shed their phobia of frozen foods and instead [...]
The average shopping cart abandonment rate is 69.89%. Many shoppers often do not complete the checkout process because they’re just browsing and not ready to buy, comparing prices, looking for options, and “saving things for later.” While these reasons may be out of your control, other factors are affecting your shopping cart abandonment rate. Here [...]
Many marketers understand the benefits of having an advertising campaign to expand market reach and drive customers to their website. But you’ll be surprised to learn that 96% of website visitors aren’t ready to buy on their first visit to your site. Furthermore, only 2% of first-time web visitors are ready to make a purchase. [...]
Did you know that you can do more on social media than just post about your products? You can maximize your marketing efforts by expanding your reach and promoting your brand even to those who are not following you on social media. If you haven’t tried doing social media advertising yet, now’s the perfect time [...]
Should You Sell Your Frozen Goods on Amazon? Research shows that within the next five to seven years, between 70% and 80% of food shoppers will buy online. According to a Nielsen Digital Shopper Fundamentals Survey, when industries pass the “20% penetration tipping point for online maturation,” the progress accelerates dramatically. We are well beyond [...]
Have you been thinking about taking your frozen food business online? Setting up an online frozen food business is easier than you may have imagined. With today’s technology, everything you need to have a successful e-commerce business is within reach. Here’s a guide to get you started: Choose the Right E-Commerce Platform You have [...]
Did you know that in 2017, the online food industry grew by 26.5%? By 2022, food and beverage retail e-commerce revenue in the U.S. is expected to reach more than $25 million. If you’re a food retailer, you’re in for amazing opportunities –that is, of course, if you’ve set up your e-commerce website the right [...]
You’ve heard it before, email marketing rocks! But can it really help your food and beverage business attract customers and increase sales? Consumers today don’t just use their mobile devices to check their email and send messages. They use it for shopping too. According to studies, people end up purchasing 65% to 85% of products [...]
Subscription boxes have become very popular and the model is being used for everything from beauty products to food. Developing a subscription box model for your food items isn't always an easy task. However, it does provide a huge benefit to both the consumer and the company providing the box. With a subscription box model, [...]
