Many marketers understand the benefits of having an advertising campaign to expand market reach and drive customers to their website. But you’ll be surprised to learn that 96% of website visitors aren’t ready to buy on their first visit to your site. Furthermore, only 2% of first-time web visitors are ready to make a purchase. [...]
Did you know that you can do more on social media than just post about your products? You can maximize your marketing efforts by expanding your reach and promoting your brand even to those who are not following you on social media. If you haven’t tried doing social media advertising yet, now’s the perfect time [...]
The food and beverage industry is a very competitive space. According to the Bureau of Labor Statistics, 13% of typical household expenses goes to food. For a food business, this translates to great opportunities – but only if you’re able to effectively take a slice of the pie. You can do this by having a [...]
The food and beverage industry is a very competitive market. These days, it’s not enough to have a good product. You also need to learn how to engage with different kinds of customers so you could market your products effectively. The first step to successfully engaging with customers is to understand and get to know [...]
Did you know that in 2017, the online food industry grew by 26.5%? By 2022, food and beverage retail e-commerce revenue in the U.S. is expected to reach more than $25 million. If you’re a food retailer, you’re in for amazing opportunities –that is, of course, if you’ve set up your e-commerce website the right [...]
You’ve heard it before, email marketing rocks! But can it really help your food and beverage business attract customers and increase sales? Consumers today don’t just use their mobile devices to check their email and send messages. They use it for shopping too. According to studies, people end up purchasing 65% to 85% of products [...]
GrayGrowth client Dinewise was featured in FOOD AND DRINK as a premier meal replacement source. GGS President Richard Gray acted as spokesperson for the client and is quoted extensively, explaining DineWise’s unique value to the marketplace.