For many food brands, getting into big box stores and supermarkets is the ultimate goal. However, selling online direct-to-consumer is now a big enough business that it should not be overlooked.
Even though the idea of e-commerce for food brands is still relatively young, it is expanding quickly with a plethora of frozen and refrigerated food and beverage companies offering both one-time and subscription purchase options on Amazon and their own websites.
With more customers than ever ordering food online, you need to have an online presence to stay competitive and maximize your revenue. Even though this may be uncharted territory for many, there are plenty of tools available to help you streamline the process. So, what do you need to build a successful e-commerce food brand?
A Strong Website
There is a saying that there is never a second chance to make a first impression. Therefore, you must make sure that the first impression counts. The first impression a lot of people are going to have about your company is your website. Therefore, you must have a strong website that checks all the boxes. A few points to keep in mind include:
- Your site needs to be easy to navigate with a clean and concise checkout process.
- Your site needs to be able to accept a variety of payment methods.
- Your site must be secure to protect the personal information of your customers.
- Your site should load quickly to reduce bounce rates.
- You should have a CRM that helps you keep track of your customer orders and integrates with a 3rd party logistics provider.
- Your site should be able to easily integrate with 3rd party marketing programs (such as the email platforms MailChimp and Klaviyo).
Established e-commerce platform such as Shopify or WordPress with WooCommerce have all the features mentioned above and more.
A Comprehensive Marketing Plan
Next, you also need to put together a comprehensive marketing plan. You may have the best website and food in the world; however, if it is difficult for people to find you, you will have trouble generating business. Important tips you need to keep in mind include:
- Share high-quality images of the food you provide on your website
- Tell your brands story with high quality video
- Use Google and Social Ads to drive traffic and sales
- Build a strong Social Media presence
- Partner with Social Media Influencers
If you have a strong digital marketing plan, you will make it easier for customers to find you. That way, you will drive more traffic to your website and grow your business.
A Way To Set Yourself Apart
There are a lot of food brands that are trying to develop a strong online presence. Therefore, you must figure out a way to set yourself apart from the competition. What is it that you do differently? What makes your products unique? A few examples include:
- Offer a subscription service so that customer orders can fulfill easily and automatically
- Bundle your products together to create unique offerings
- Offer seasonal items from time to time to keep people interested
- Partner with a nonprofit or charity to give back to community or help the environment
- Define your product differentiation points such as organic, all natural, non-GMO, chef crafted, etc.
If you think about these tips, you can set yourself apart from the competition and stand out from the crowd.
Reliable Fulfillment Services
Finally, you must have reliable fulfillment services to be successful. This involves partnering with a 3rd party logistics provider to handle the storage, pick, pack, and ship directly to your customers. If you deliver your orders on time and in pristine shape, you’ll develop a happy customer base that will come back for repeat purchases and recommend you to their friends and family members.
Contact Gray Growth Logistics for Help Growing Your Food Brand Online
If you are looking for help to launch or grow your online presence in the food and beverage space, you’ll need to partner with a firm who has experience in this area. At Gray Growth Logistics, we have a tremendous amount of experience helping food and beverage companies launch and scale their direct-to-consumer ecommerce businesses. We support you through this entire process with an expertise in frozen and refrigerated logistics. Contact us today to learn more about how we can assist you.