Have you been thinking about taking your frozen food business online? Setting up an online frozen food business is easier than you may have imagined. With today’s technology, everything you need to have a successful e-commerce business is within reach. Here’s a guide to get you started:
Choose the Right E-Commerce Platform
You have a myriad of options when it comes to e-commerce platforms you could use for your business. You can start by setting up your own e-commerce website using a platform such WooCommerce or Shopify.
You will have complete control over the customization of your website so it can optimally reflect your branding. While setting up your own e-commerce site may be a bit challenging, working with a competent e-commerce web development team can make the task less arduous.
When choosing an e-commerce platform, you have to think about all the available features you want, including the ability to easily accept payments via your website. Shopify for example gives you an all in one solution including hosting and payment processing.
Woo-commerce on the other hand, integrates with WordPress, giving you a vast array of site designs and plugin options to extend the functionality of your e-commence store. You can check out a more detailed comparison here.
Your site’s design and user interface are very important considerations as it could mean the difference between a sale and a lost opportunity. Many entrepreneurs often choose to start their online frozen food business using either of the aforementioned ecommerce platforms.
Additionally, Amazon has become a viable ecommerce platform for selling food and beverage products. That said, when it comes to perishables, you will likely have to do Fulfilled by Merchant as opposed to Fulfilled by Amazon unless you do Amazon Fresh. Amazon Fresh however only serves limited locations at this time.
Manage Your Inventory and Product Storage
Inventory management is essential in any type of e-commerce business. If you don’t know how to efficiently meet product demand, you may end up spending more on inventory than you have to. Another case would be, you’re always running out of stock and losing customers because you have no products to ship out.
If product storage is a problem, it’s wise to work with a frozen food logistics partner that has the right facilities, technology and skills to handle that for you. Working with an established frozen food fulfillment company (3PL), can ensure that you have everything you need for your business to flourish.
Plan Your Order Processing and Fulfillment
Order processing doesn’t have to be stressful. With the right e-commerce platform and logistics partner, you may not have to worry about this. Most 3PL’s can integrate with your shopping cart software and get the orders sent to them directly when an order is placed at your website.
They can also help you solve other issues such as cold storage, packaging solutions, carrier selection, pick and pack and much more. Do your due diligence as choosing the right partner is vital to your success.
Choose How You’ll Pack and Ship Orders
Packing and shipping products are unique challenges for frozen food business owners. Because of the nature of the products, quality could easily deteriorate from the time they are packed until they reach their destination.
While shipping perishable foods may be a bit tricky, a little guidance can go a long way in helping you achieve success.
If your business isn’t online yet, you’re missing a lot of opportunities. We can help get you started.
If you are already online and would like to maximize sales, we offer turnkey e-commerce solutions, so you won’t have to worry about anything but growing your business. Fill out our contact form or call us at (212) 247-1800 to get started.