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How We Work 2018-01-18T11:22:50+00:00

All you need is a great product for us to build a great business around it. Operations. Administration. Supply chain. Production. Branding. Marketing and sales. You name it – we do it. That’s how we work.

It’s more than money.

It’s know-how. And make no mistake – forming a business (or simply finding the right business partner for a new product) is unique as it is challenging. It’s a singular art form with its own set of rules. And it’s miles from anything that lands in your lap.

A greater level of commitment.

For a quarter of a century, Gray Growth Strategies and its predecessors have steadied the course as market leaders in the development of models, programs and businesses for a wide range of products – from DTC meal delivery programs and functional foods to multinational Fortune 1,000 companies. Without prejudice to industry or trade class, our track record is exemplary – for one reason only. Cast away the experience, the intellectual capital, and the relationships. And only one thing remains – the commitment.

Your product is our passion.

We truly care about our clients. We care about their products and ultimately the businesses we help them build. We care because we honestly love what we do. It’s something we do every day. And the beneficiary is you.

Gray Growth Strategies embraces your one chance to make the business the difference. We’re committed to building you a great business with a unique set of disciplines – from operational to strategic and marketing – to migrate your concept or prototype into a full-fledged commerce-ready product.

Operational

  • Network of co-manufacturers for fresh, frozen and MAP foods
  • Network of 3PL’s (third party logistics) for food and all classes of trade
  • Strategic Funding Sources network
  • Materials and production sourcing: introducing and integrating best-of-breed vendors customized to each consulting project
  • Supply chain management
  • Administrative/financial systems development
  • Logistics/fulfillment systems
  • End-to- end order management

Strategic

  • Creating short and long term scalable business growth strategies
  • Leveraging assets to build and sustain brand equity while improvingcustomer profitability
  • Multi-channel planning and execution, improving existing multi-channel strategies
  • Accelerating business growth through budget optimization
  • Developing benchmark metrics
  • Managing customer relationships
  • Building strategic partnerships and alliances

Online and Offline Marketing Programs

  • E-retailing
  • Search Engine Marketing—SEO and PPC
  • E-mail programs
  • E-advertising
  • Affiliate networks
  • Revenue share opportunities
  • Pay-for- Demand
  • Direct mail/catalog design, circulation, branding
  • Package inserts
  • Print
  • DRTV
  • DR radio
  • Out-of- home and other alternative media mailbox
Does Your Product Have What It Takes To Succeed in the Food Business? Get a FREE Production and Marketing Analysis      Jumpstart your success! Call (212) 247-1800 today!   

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