Revenue growth for the frozen foods industry has been steady for the past years and many entrepreneurs continue to enter the industry. In the U.S., frozen food production largely consists of prepared foods and entrees, frozen vegetables, and frozen pizzas.
Would you like to start a frozen food business but are not sure how to go about it?
A common question among those who want to start a frozen food business is “will selling online be as effective as brick and mortar retail stores?” With today’s technology and wide range of digital marketing techniques, taking your frozen food business online is not just an option but a must. Besides, your customers are online; so should you.
Here’s how you can get your frozen food business online.
Find Your Niche
There are different types of frozen foods. The sooner you decide which niche or category your products will fall in, the more focused you will be once you start marketing them.
You are not limited to conventional frozen food products like frozen dinners and pizzas. Look at trends and top sellers. For instance, there is a growing interest in natural, organic frozen foods. This is a great niche if you want to target consumers who are switching to healthier food options. Vegan, Keto and Paleo meals are hot right now as well.
Frozen vegetables, fruits, and meat alternatives are also popular in the marketplace. In fact, frozen vegetables and fruits reached a revenue of about $540 million in 2017. On the other hand, frozen meat alternatives had a revenue of about $470 million in the same year.
To get started on selling your frozen food products online, you need to be visible. Set up a website that can easily be viewed using different devices. In your website, make sure you have a secure payment gateway where your customers can pay for their purchases.
Make the most of social media and create accounts for your brand. Be active and post your products regularly. Connect and interact with people. Share your expertise in your niche.
Build Your Brand
When it comes to selling food online, consistency is key. Develop your branding in such a way that your customers can easily remember you. This may include your logo, colors, and the overall feel of your website.
It’s also a good idea to start connecting with influencers and authorities in your niche. Collaborate with them so you can extend your brand reach. Encourage your customers to leave reviews on your website or your social media pages.
Make sure to provide topnotch pre-sales and post-sales customer service. At the end of the day, it is not just the quality of your products that matter but also the way you engage with your customers.
Choose a Frozen Food Fulfillment Provider
Setting up and managing an online frozen food business may seem complicated, especially if this is your first time to dive into an online business. But the great thing about this industry is that you can find a frozen food fulfillment provider who can help you build your business from the ground up.
The best frozen food fulfillment provider can help you with almost all of your business needs, including proper storage of your products, order processing, packing your goods, and shipping to your customers. With a reliable provider, you won’t have to worry anymore about any of these back-office tasks. You can focus on the most important things, such as growing your business and further developing your products.
Take your frozen food products online today! Let us help you in all aspects of your e-commerce business from inventory management, order fulfillment, shipping and more. Schedule a consultation with us by filling out our contact form or calling us at (212) 247-1800.