The food eCommerce industry is ever-changing, with many new brands and food products coming onto the scene. Additionally, a growing number of people are turning to online food ordering and delivery because of its convenience and the newfound demand for it in the wake of the pandemic.

Consider the fact that in 2021, revenue from the eCommerce food and beverage industry in the U.S. reached a whopping $34.2 billion. This was an increase of around $8.2 billion from 2020. That number is only going to increase year to year, with Statista predicting that the market will reach $47.6 billion by 2025.

Going into 2022, certain food eCommerce trends are continuing and developing as consumer behaviors and markets change. If you want your business to excel, you should keep an eye out for these trends and incorporate them into your strategies.

The following are five of the most important industry trends to keep in mind as you grow your food eCommerce brand.

1. Efficient Delivery

eCommerce customers today want shipping and delivery that’s especially fast. People want to get their orders as quickly as possible, particularly when ordering celebratory food items for specific holidays.

If you don’t already offer it, you should give your customers the ability to experience fast delivery. This will increase satisfaction with your brand if you can coordinate consistently efficient shipping.

You’ll also be able to compete with leading brands if you can provide reliably fast delivery, which is something that people have become accustomed to with platforms such as Amazon setting the bar high.

2. Luxury Food Items

Many customers also want more luxury food and beverage products. Even if most of your audience doesn’t have the budget to regularly purchase luxury items, they may be willing to spend their money on them from time to time.

For instance, certain special occasions may warrant luxurious purchases such as Japanese Wagyu Beef, Alaskan King Crab or Lobster Tails. If you can offer certain high-end products in your store, this could appeal to all types of audiences. In your marketing, you can also describe these items and encourage people to “treat themselves” by purchasing them, which may tempt many of your customers.

3. The Ability to Make Repeat Orders

Many eCommerce businesses benefit from connecting with past customers to encourage repeat purchases. This is a particularly invaluable strategy for food and beverage eCommerce brands considering their products are often perishable.

Customers typically want to buy and consume food products when they’re at their freshest, making it important for brands to do what they can to move them more efficiently. If you can make it easy for your customers to reorder more of the same product or choose similar products based on their order history, you won’t need to worry about products expiring before they leave the shelf.

To encourage repeat purchases, you can use email campaigns that make specific product recommendations or include a link that takes them to your store to order again. Regular promotion eblasts are essential in getting your customers to purchase time and time again.

Automated flows can also be effective in encouraging people to repurchase. For example, a Win-Back series is designed to bring back a customer who hasn’t purchased in a while, often by giving them a nice discount.

4. Personalization

People also want to see plenty of personalization in their food and beverage orders today. Specifically, you can personalize the customer experience by making recommendations based on customers’ preferences and tastes.

As an example, if you offer a food subscription service that includes a variety of items, you can allow customers to personalize their boxes based on the types of foods and beverages that each customer wants.

In addition, you can make personalized product recommendations based on either interests or order history. You can even reduce shopping cart abandonment rates by sending personalized emails, push notifications, or other messaging to encourage people to complete their purchase, potentially offering discounts or free shipping as an incentive to do so.

Keep in mind that personalization is increasingly crucial among consumers. One report from Epsilon discovered that 80% of shoppers are more inclined to make a purchase if a brand provides them with fully personalized experiences.

5. Subscriptions

Subscription and renewal services are also seeing an upward trend in the food eCommerce industry. Although you can implement certain strategies to encourage people to make repeat purchases and maximize customer lifetime value (CLV), you can do so even more efficiently with the help of automated reordering.

If you choose to offer subscription services for food and beverage items, try to give users multiple options. You may offer the option to receive subscription services monthly, bimonthly, or throughout other periods.

Again, personalization is also key when it comes to subscriptions. If you offer multiple categories of products in specific niches, consider targeting different subscription boxes around these. Customers can then choose the most appropriate subscription for them based on what they want. Additionally, subscriptions are convenient for the customer and great for the merchant as it creates recurring revenue.

Following all of these food eCommerce trends in 2022 can help you determine what to integrate into your strategy. For additional help with keeping up with the latest trends in this industry, turn to the consultants at Gray Growth Logistics. We can help you develop the best strategy to succeed with your eCommerce business.