Did you know that in 2017, the online food industry grew by 26.5%? By 2022, food and beverage retail e-commerce revenue in the U.S. is expected to reach more than $25 million.
If you’re a food retailer, you’re in for amazing opportunities –that is, of course, if you’ve set up your e-commerce website the right way.
Sales won’t come rushing in just because you have a website. You need to make sure your web design makes shopping simple and encourages visitors to buy. Here are some great ideas to boost sales from your website.
Choose a mobile-first web design
In 2019, the country is estimated to have more than 248 million smartphone users. This means more and more people will be accessing websites using their smartphones rather than their desktop computers or laptops.
A mobile-first design ensures that your website looks great on a wide range of mobile devices. It ensures that your business is providing a great user experience regardless of the screen size a visitor is using to view your website.
A positive user experience encourages visitors to engage with your content and browse your website, increasing the possibility that they will respond to your call to action.
Focus on usability
Usability is connected with having a mobile first design. Apart from making sure content is delivered properly on different devices, however, usability also includes navigation.
A great design takes into consideration how visitors will use the website. It should be intuitive enough that they’re able to go from one page to next conveniently.
Call-to-action buttons should be easy to spot and click. If a visitor finds it difficult to navigate your website, they would look for another website rather than waste time figuring out how to use yours.
Use appealing colors
Colors play a major role in boosting sales. They could influence a person’s behavior on your website, perception of your brand, and ultimately the decision to purchase from you.
If you’re selling frozen food online, consider incorporating colors that stimulate the appetite like yellow and red.
If you’re offering natural food products or are advocating for healthy, eco-friendly items, green, brown, and earth tones are great colors. Bright hues are perfect for sweets and desserts.
Avoid using cool tones like blue and purple, as they could be unappetizing when not used correctly.
Have some white space
A cluttered website is distracting. Don’t be afraid to have some white space. Prioritize what you want to convey on the page and make it the prominent element. This could help entice the visitors, immediately make a purchase, or explore your site.
When you bombard your visitors with a lot of information all at once, they would need more time to digest what they’re looking at, prolonging the time they decide to buy or not.
Make purchasing online easy
Your goal is to give your customers as few steps as possible to check out. Try to trim down your checkout process – requiring only the most important details. You could get additional information from them later on.
Choose fonts that improve readability
We know it’s tempting to make your website look as fancy as possible. But please don’t sacrifice usability and experience for aesthetics. One important thing you should look into is your font. Remember, your website is viewed on different screens. Fun fonts may make your text difficult to read. Consider using simpler fonts like sans serif.
Let your e-commerce website work for your business with a web design that makes visitors click that buy button! Learn more about increasing your online sales. Call us or fill out our contact form for more details.