Should You Sell Your Frozen Goods on Amazon?
Research shows that within the next five to seven years, between 70% and 80% of food shoppers will buy online. According to a Nielsen Digital Shopper Fundamentals Survey, when industries pass the “20% penetration tipping point for online maturation,” the progress accelerates dramatically. We are well beyond that tipping point.
As a frozen food business, this is the time to think about putting your frozen goods online, if you haven’t already. But don’t just settle with having your own e-commerce site to sell your products. The best way to get the most of your consumers’ online maturation is to have your products available on Amazon, the world’s leader in online sales.
Not convinced? Here’s why your food or beverage product should be on Amazon now:
Amazon is the most popular retail website worldwide
In 2017, Amazon’s average monthly visit is 197 million users. If you’re struggling to be found by your target customers, it would surely be to your advantage to be part of the world’s most popular retail website. Amazon offers a huge potential for sales, which is especially beneficial for businesses that are still trying to get their brand out there.
Sellers enjoy a dramatic increase in sales by having an Amazon presence
Order fulfillment is a huge challenge for small frozen food businesses. If you sell through their Amazon fresh program, they can handle the fulfillment for you. You do however have to submit an application for approval and meet a number of vendor requirements. It’s also important to note that Amazon Fresh only sells in select markets at this time.
If you would like to reach a broader audience, and you already have your fulfillment process in place, you can sell nationwide through a professional seller account. When an order is placed, you would be responsible for shipping it to your customer. This is referred to as Fulfilled by Merchant (FBM). This is in contrast to Fulfilled by Amazon (FBA), whereby they ship and store your product for you, which is not an option in this case.
90% of consumers check product prices on Amazon
Did you know that even when customers find your products on other websites, a good majority of them still prefer to check your product prices on Amazon? If you’re not on Amazon, you’re missing out on an opportunity to increase sales. With Amazon’s customer centric business model, it’s no wonder people are choosing them over other retail websites.
Benefit from Amazon’s huge customer base
One of the reasons many online businesses succeed on Amazon is because of repeat transactions. If you have your own e-commerce site, you may have to spend significantly more dollars on advertising to get sales. With Amazon’s popularity, they’ve built a huge customer base of 310 million+ that doesn’t only provide potential for one-time business transactions, but also for repeat business as well.
Make the most of Amazon’s trusted brand name
Amazon’s brand name speaks for itself. Their top-notch customer support is one of the reasons people trust them. If your target market doesn’t know you, consumers may find it difficult to trust you with their purchases, especially if your e-commerce site handles sensitive information such as credit card details. When you sell your products on Amazon, you instantly benefit from this trust. It’ll be easier for people to buy from you as they’re doing it through Amazon.
Fast-Moving Consumer Goods (FMCG) is a highly competitive market. If you’re new in the industry, not only will you be competing against big brands, but you’ll also be competing for your target market’s attention.
Thankfully, you won’t have to do this on your own. With Gray Growth, you can have all the support you need to have a successful frozen food business. We offer full consulting and logistic support for your operations. Call us at (212) 247-1800 or fill out our contact form to schedule a FREE consultation today.